Wisconsin housing market
Typical home value
$337K
▲ 5.1% 1 yr
5-year change
+31%
U.S. +20%
Median city rent
$1,359/mo
29 cities
Unemployment rate
3.2%
Median household income
$88K
2025
Key takeaways
- 1The typical home in Wisconsin is worth $337,196, up 5.1% in a year and up 31% over five years. That's the #27 most expensive of 51.
- 2Across 29 cities with rent data, median typical rent is $1,359/mo, roughly a 4.8% gross yield on the typical home.
- 3Median household income was $88,020 in 2025, so the typical home costs 3.8× income.
- 4Unemployment is 3.2% (+0.1 pts in a year).
Home values
Source: Zillow Research (ZHVI, ZORI and market activity data).
Source: FRED, Federal Reserve Bank of St. Louis. Quarterly, all-transactions index.
Wisconsin metro areas
Milwaukee, WI
$384K home$1,549 rent4.8% yield
▲ 5.3% 1 yr
Madison, WI
$446K home$1,780 rent4.8% yield
▲ 3.1% 1 yr
Green Bay, WI
$346K home$1,119 rent3.9% yield
▲ 5.4% 1 yr
Appleton, WI
$349K home$1,197 rent4.1% yield
▲ 5.2% 1 yr
Racine, WI
$315K home$1,460 rent5.6% yield
▲ 5.8% 1 yr
Oshkosh, WI
$304K home$1,278 rent5.0% yield
▲ 4.6% 1 yr
Eau Claire, WI
$322K home$1,147 rent4.3% yield
▲ 3.1% 1 yr
Wausau, WI
$271K home$960 rent4.3% yield
▲ 8.8% 1 yr
Janesville, WI
$297K home$1,292 rent5.2% yield
▲ 6.2% 1 yr
La Crosse, WI
$331K home$1,353 rent4.9% yield
▲ 5.0% 1 yr
Sheboygan, WI
$324K home$1,344 rent5.0% yield
▲ 5.3% 1 yr
Whitewater, WI
$406K home$1,786 rent5.3% yield
▲ 4.4% 1 yr
Fond du Lac, WI
$292K home$1,128 rent4.6% yield
▲ 4.7% 1 yr
Beaver Dam, WI
$323K home$1,234 rent4.6% yield
▲ 6.2% 1 yr
Watertown, WI
$369K home$1,315 rent4.3% yield
▲ 5.3% 1 yr
Stevens Point, WI
$320K home$1,409 rent5.3% yield
▲ 9.5% 1 yr
Wisconsin cities
29 cities, largest first. Click a column to sort.
29 cities
| Milwaukee | $223K | ▲ 3.0% | $1,443 | ▲ 4.7% | 7.8% |
| Madison | $425K | ▲ 2.5% | $1,837 | ▲ 1.8% | 5.2% |
| Green Bay | $286K | ▲ 5.1% | $1,088 | ▲ 5.0% | 4.6% |
| Kenosha | $282K | ▲ 6.5% | $1,627 | ▲ 5.3% | 6.9% |
| Appleton | $305K | ▲ 5.3% | $1,185 | ▲ 8.0% | 4.7% |
| Eau Claire | $318K | ▲ 2.2% | $1,119 | ▲ 4.2% | 4.2% |
| Racine | $217K | ▲ 6.2% | $1,215 | ▲ 6.9% | 6.7% |
| Waukesha | $420K | ▲ 6.4% | $1,475 | ▲ 5.3% | 4.2% |
| Oshkosh | $260K | ▲ 5.5% | $1,243 | ▲ 4.4% | 5.7% |
| La Crosse | $282K | ▲ 4.4% | $1,346 | ▲ 6.0% | 5.7% |
| Fond du Lac | $263K | ▲ 4.6% | $1,196 | ▲ 8.1% | 5.5% |
| Janesville | $296K | ▲ 5.3% | $1,165 | ▲ 7.5% | 4.7% |
| West Allis | $272K | ▲ 4.6% | $1,445 | ▲ 6.0% | 6.4% |
| Wausau | $248K | ▲ 8.3% | $954 | ▲ 5.5% | 4.6% |
| Sheboygan | $265K | ▲ 4.2% | $1,263 | ▲ 4.9% | 5.7% |
| Wauwatosa | $420K | ▲ 4.4% | $1,680 | ▲ 4.3% | 4.8% |
| Beloit | $208K | ▲ 7.2% | $1,394 | ▲ 6.7% | 8.0% |
| Sun Prairie | $442K | ▲ 3.6% | $1,636 | ▲ 6.6% | 4.4% |
| Fitchburg | $504K | ▲ 0.8% | $1,661 | ▲ 0.9% | 4.0% |
| Neenah | $311K | ▲ 3.4% | $1,175 | ▲ 3.5% | 4.5% |
| Superior | $233K | ▲ 4.5% | $1,126 | ▲ 15.4% | 5.8% |
| River Falls | $415K | ▲ 3.6% | $1,771 | ▲ 4.5% | 5.1% |
| Onalaska | $365K | ▲ 4.0% | $1,394 | ▲ 2.9% | 4.6% |
| Menomonie | $309K | ▲ 3.4% | $1,359 | ▲ 2.1% | 5.3% |
| Middleton | $614K | ▲ 2.3% | $1,584 | ■ 0.0% | 3.1% |
| Verona | $591K | ▲ 1.3% | $1,992 | ▲ 4.5% | 4.0% |
| South Milwaukee | $304K | ▲ 3.9% | $1,148 | ▲ 9.9% | 4.5% |
| Chippewa Falls | $337K | ▲ 2.8% | $1,332 | ▲ 6.0% | 4.7% |
| De Forest | $449K | ▲ 3.1% | $1,741 | ▲ 1.6% | 4.7% |
Data refreshed Oct 26, 2026.