Appleton, WI housing market
Typical home value
$305K
▲ 5.3% 1 yr
Typical rent
$1,185/mo
▲ 8.0% 1 yr
Gross rent yield
4.7%
U.S. 6.3%
5-year home value change
+46%
U.S. +20%
Key takeaways
- 1The typical home in Appleton is worth $304,619, up 5.3% over the past year and up 46% over five years.
- 2Typical rent is $1,185 a month (+8.0% YoY), a gross rent yield of 4.7% (above the Appleton, WI metro's 4.1%).
- 3With 20% down at 7.32%, principal and interest on the typical home is about $1,674/mo, $489 more than typical rent.
- 4Zillow forecasts the Appleton, WI metro's home values to change +5.0% over the next 12 months.
Market temperature (Appleton, WI metro)
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 39/100, #298 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Appleton compares
| Measure | Appleton | Appleton, WI metro | United States |
|---|---|---|---|
| Typical home value | $304,619 | $348,640 | $366,157 |
| Home value, 1-yr change | +5.3% | +5.2% | +1.2% |
| Typical rent | $1,185 | $1,197 | $1,932 |
| Rent, 1-yr change | +8.0% | +6.8% | +2.7% |
| Gross rent yield | 4.7% | 4.1% | 6.3% |
| Price-to-rent ratio | 21.4 | 24.3 | 15.8 |
| Mortgage P&I, typical home | $1,674 | $1,916 | $2,012 |
Run the numbers
Rental property calculator
Cash flow on a typical Appleton rental, pre-filled.
Rent vs buy in Appleton
Which costs less over the years you'll stay.
Mortgage calculator
Monthly payment on a $305K home.
City figures are Zillow's typical home value (ZHVI) and observed rent (ZORI). Gross yield is before expenses. Data refreshed Oct 26, 2026.