La Crosse housing market

Seller's marketLa Crosse, WI metro areaData through Sep 2026
Typical home value
$331K
▲ 5.0% 1 yr
Typical rent
$1,353/mo
▲ 4.5% 1 yr
12-month forecast
+3.4%
#96 of 546 metros
Gross rent yield
4.9%
#420 of 546 · U.S. 6.3%
Days to pending
28 days
▼ −1 day 1 yr
Listings with a price cut
24%
▲ +1.2 pts 1 yr

Key takeaways

  • 1The typical home is worth $330,730, up 5.0% in a year and up 29% over five years.
  • 2Zillow forecasts home values rising 3.4% over the next 12 months (U.S.: +1.1%).
  • 3Typical rent is $1,353/mo (+4.5% YoY), a 4.9% gross yield, below the U.S. 6.3%.
  • 4At 7.32% with 20% down, the typical home costs $1,818/mo in principal and interest, $465 more than renting.
  • 5Homes go under contract in 28 days (−1 day vs last year); 24% of listings have had a price cut.
Market temperature
Seller's market
Buyer'sNeutralSeller's

Zillow Market Heat Index: 56/100, #75 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.

Home values and rent

Typical home value
Latest $331K
$194K$237K$279K$321K2016201920222025
Typical monthly rent
Latest $1,353
$1,043$1,139$1,235$1,331202120232025

How fast homes are selling

Days to go under contract
Latest 28
16314661202120232025
Share of listings with a price cut
Latest 23.7%
8.5%13.4%18.4%23.4%20182020202220242026
Homes for sale vs new listings
Latest 334
For saleNew listings
9024539955420182020202220242026
Share of homes sold above list price
Latest 49.4%
38.1%48.3%58.5%68.7%202120232025

Affordability

Household income needed to buy vs rent
Latest $93K
To buy (20% down)To rent
$45K$60K$75K$90K201620182020202220242026

Source: Zillow Research (ZHVI, ZORI and market activity data).

How La Crosse compares

MeasureLa CrosseUnited StatesRank of 546
Home value, 1-yr change+5.0%+1.2%#67
Home value, 5-yr change+28.7%+19.7%
12-month forecast+3.4%+1.1%#96
Rent, 1-yr change+4.5%+2.7%#149
Gross rent yield4.9%6.3%#420
Price-to-rent ratio20.415.8
Mortgage P&I on typical home$1,818$2,012
Income needed to buy$93,007$100,902
Days to pending2856

Cities in the La Crosse metro

2 cities with home value and rent data.

La Crosse$282K▲ 4.4%$1,346▲ 6.0%5.7%
Onalaska$365K▲ 4.0%$1,394▲ 2.9%4.6%

Run the numbers

Other Wisconsin metros

Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.