Appleton housing market
Typical home value
$349K
▲ 5.2% 1 yr
Typical rent
$1,197/mo
▲ 6.8% 1 yr
12-month forecast
+5.0%
#16 of 546 metros
Gross rent yield
4.1%
#498 of 546 · U.S. 6.3%
Days to pending
53 days
1 yr
Listings with a price cut
13%
▲ +0.4 pts 1 yr
Key takeaways
- 1The typical home is worth $348,640, up 5.2% in a year and up 40% over five years.
- 2Zillow forecasts home values rising 5.0% over the next 12 months (U.S.: +1.1%).
- 3Typical rent is $1,197/mo (+6.8% YoY), a 4.1% gross yield, below the U.S. 6.3%.
- 4At 7.32% with 20% down, the typical home costs $1,916/mo in principal and interest, $719 more than renting.
- 5Homes go under contract in 53 days; 13% of listings have had a price cut.
Market temperature
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 39/100, #298 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
How fast homes are selling
For saleNew listings
Affordability
To buy (20% down)To rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Appleton compares
| Measure | Appleton | United States | Rank of 546 |
|---|---|---|---|
| Home value, 1-yr change | +5.2% | +1.2% | #60 |
| Home value, 5-yr change | +40.3% | +19.7% | |
| 12-month forecast | +5.0% | +1.1% | #16 |
| Rent, 1-yr change | +6.8% | +2.7% | #57 |
| Gross rent yield | 4.1% | 6.3% | #498 |
| Price-to-rent ratio | 24.3 | 15.8 | |
| Mortgage P&I on typical home | $1,916 | $2,012 | |
| Income needed to buy | $96,999 | $100,902 | |
| Days to pending | 53 | 56 |
Cities in the Appleton metro
1 cities with home value and rent data.
| Appleton | $305K | ▲ 5.3% | $1,185 | ▲ 8.0% | 4.7% |
Run the numbers
Rental property calculator
Cash flow on a typical Appleton rental ($349K, $1,197/mo), pre-filled.
Mortgage calculator
Monthly payment on a typical Appleton home.
Rent vs buy
Is it cheaper to rent or buy in Appleton?
Other Wisconsin metros
Milwaukee, WI
$384K home$1,549 rent4.8% yield
▲ 5.3% 1 yr
Madison, WI
$446K home$1,780 rent4.8% yield
▲ 3.1% 1 yr
Green Bay, WI
$346K home$1,119 rent3.9% yield
▲ 5.4% 1 yr
Racine, WI
$315K home$1,460 rent5.6% yield
▲ 5.8% 1 yr
Oshkosh, WI
$304K home$1,278 rent5.0% yield
▲ 4.6% 1 yr
Eau Claire, WI
$322K home$1,147 rent4.3% yield
▲ 3.1% 1 yr
Wausau, WI
$271K home$960 rent4.3% yield
▲ 8.8% 1 yr
Janesville, WI
$297K home$1,292 rent5.2% yield
▲ 6.2% 1 yr
Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.