Florence housing market
Typical home value
$193K
▲ 5.5% 1 yr
Typical rent
$1,516/mo
▲ 0.5% 1 yr
12-month forecast
+2.4%
#218 of 546 metros
Gross rent yield
9.4%
#15 of 546 · U.S. 6.3%
Days to pending
61 days
▲ +11 days 1 yr
Listings with a price cut
28%
▲ +3.6 pts 1 yr
Key takeaways
- 1The typical home is worth $193,284, up 5.5% in a year and up 24% over five years.
- 2Zillow forecasts home values rising 2.4% over the next 12 months (U.S.: +1.1%).
- 3Typical rent is $1,516/mo (+0.5% YoY), a 9.4% gross yield, above the U.S. 6.3%.
- 4At 7.32% with 20% down, the typical home costs $1,062/mo in principal and interest, $454 less than renting.
- 5Homes go under contract in 61 days (+11 days vs last year); 28% of listings have had a price cut.
Market temperature
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 35/100, #362 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
How fast homes are selling
For saleNew listings
Affordability
To buy (20% down)To rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Florence compares
| Measure | Florence | United States | Rank of 546 |
|---|---|---|---|
| Home value, 1-yr change | +5.5% | +1.2% | #48 |
| Home value, 5-yr change | +24.3% | +19.7% | |
| 12-month forecast | +2.4% | +1.1% | #218 |
| Rent, 1-yr change | +0.5% | +2.7% | #505 |
| Gross rent yield | 9.4% | 6.3% | #15 |
| Price-to-rent ratio | 10.6 | 15.8 | |
| Mortgage P&I on typical home | $1,062 | $2,012 | |
| Income needed to buy | $52,495 | $100,902 | |
| Days to pending | 61 | 56 |
Cities in the Florence metro
1 cities with home value and rent data.
| Florence | $225K | ▲ 3.1% | $1,613 | ▲ 0.1% | 8.6% |
Run the numbers
Rental property calculator
Cash flow on a typical Florence rental ($193K, $1,516/mo), pre-filled.
Mortgage calculator
Monthly payment on a typical Florence home.
Rent vs buy
Is it cheaper to rent or buy in Florence?
Other South Carolina metros
Greenville, SC
$312K home$1,566 rent6.0% yield
▲ 1.4% 1 yr
Columbia, SC
$253K home$1,557 rent7.4% yield
▲ 1.6% 1 yr
Charleston, SC
$437K home$2,037 rent5.6% yield
▼ 0.2% 1 yr
Myrtle Beach, SC
$340K home$1,722 rent6.1% yield
▲ 0.6% 1 yr
Spartanburg, SC
$275K home$1,475 rent6.4% yield
▲ 1.1% 1 yr
Hilton Head Island, SC
$522K home$1,971 rent4.5% yield
▲ 0.7% 1 yr
Sumter, SC
$200K home$1,467 rent8.8% yield
▲ 0.9% 1 yr
Orangeburg, SC
$163K home$1,180 rent8.7% yield
▲ 4.7% 1 yr
Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.