Florence, SC housing market
Typical home value
$225K
▲ 3.1% 1 yr
Typical rent
$1,613/mo
▲ 0.1% 1 yr
Gross rent yield
8.6%
U.S. 6.3%
5-year home value change
+27%
U.S. +20%
Key takeaways
- 1The typical home in Florence is worth $224,906, up 3.1% over the past year and up 27% over five years.
- 2Typical rent is $1,613 a month (+0.1% YoY), a gross rent yield of 8.6% (below the Florence, SC metro's 9.4%).
- 3With 20% down at 7.32%, principal and interest on the typical home is about $1,236/mo, $377 less than typical rent.
- 4Zillow forecasts the Florence, SC metro's home values to change +2.4% over the next 12 months.
Market temperature (Florence, SC metro)
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 35/100, #362 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Florence compares
| Measure | Florence | Florence, SC metro | United States |
|---|---|---|---|
| Typical home value | $224,906 | $193,284 | $366,157 |
| Home value, 1-yr change | +3.1% | +5.5% | +1.2% |
| Typical rent | $1,613 | $1,516 | $1,932 |
| Rent, 1-yr change | +0.1% | +0.5% | +2.7% |
| Gross rent yield | 8.6% | 9.4% | 6.3% |
| Price-to-rent ratio | 11.6 | 10.6 | 15.8 |
| Mortgage P&I, typical home | $1,236 | $1,062 | $2,012 |
Run the numbers
Rental property calculator
Cash flow on a typical Florence rental, pre-filled.
Rent vs buy in Florence
Which costs less over the years you'll stay.
Mortgage calculator
Monthly payment on a $225K home.
City figures are Zillow's typical home value (ZHVI) and observed rent (ZORI). Gross yield is before expenses. Data refreshed Oct 26, 2026.