Myrtle Beach housing market

Strong buyer's marketMyrtle Beach, SC metro areaData through Sep 2026
Typical home value
$340K
▲ 0.6% 1 yr
Typical rent
$1,722/mo
▲ 2.3% 1 yr
12-month forecast
+1.2%
#371 of 546 metros
Gross rent yield
6.1%
#246 of 546 · U.S. 6.3%
Days to pending
94 days
▼ −2 days 1 yr
Listings with a price cut
29%
▲ +0.5 pts 1 yr

Key takeaways

  • 1The typical home is worth $339,738, up 0.6% in a year and up 22% over five years.
  • 2Zillow forecasts home values rising 1.2% over the next 12 months (U.S.: +1.1%).
  • 3Typical rent is $1,722/mo (+2.3% YoY), a 6.1% gross yield, below the U.S. 6.3%.
  • 4At 7.32% with 20% down, the typical home costs $1,867/mo in principal and interest, $145 more than renting.
  • 5Homes go under contract in 94 days (−2 days vs last year); 29% of listings have had a price cut.
Market temperature
Strong buyer's market
Buyer'sNeutralSeller's

Zillow Market Heat Index: 27/100, #480 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.

Home values and rent

Typical home value
Latest $340K
$200K$247K$293K$340K2016201920222025
Typical monthly rent
Latest $1,722
$1,067$1,271$1,475$1,6792016201920222025

How fast homes are selling

Days to go under contract
Latest 94
23507710420182020202220242026
Share of listings with a price cut
Latest 28.8%
11.7%17.2%22.7%28.2%20182020202220242026
Homes for sale vs new listings
Latest 8,177
For saleNew listings
1,5543,9326,3118,68920182020202220242026
Share of homes sold above list price
Latest 7.1%
7.4%18.2%29.0%39.7%20182020202220242026

Affordability

Household income needed to buy vs rent
Latest $87K
To buy (20% down)To rent
$43K$59K$75K$92K201620182020202220242026

Source: Zillow Research (ZHVI, ZORI and market activity data).

How Myrtle Beach compares

MeasureMyrtle BeachUnited StatesRank of 546
Home value, 1-yr change+0.6%+1.2%#401
Home value, 5-yr change+21.7%+19.7%
12-month forecast+1.2%+1.1%#371
Rent, 1-yr change+2.3%+2.7%#378
Gross rent yield6.1%6.3%#246
Price-to-rent ratio16.415.8
Mortgage P&I on typical home$1,867$2,012
Income needed to buy$87,296$100,902
Days to pending9456

Cities in the Myrtle Beach metro

6 cities with home value and rent data.

Myrtle Beach$323K▲ 0.5%$1,697▲ 0.5%6.3%
Conway$288K▲ 0.3%$1,826▲ 2.2%7.6%
Little River$323K■ 0.0%$1,569▼ 2.8%5.8%
Leland$383K▼ 0.4%$1,697▲ 4.0%5.3%
Surfside Beach$360K▲ 2.6%$1,612▲ 3.7%5.4%
North Myrtle Beach$394K▲ 1.0%$1,913▲ 11.2%5.8%

Run the numbers

Other South Carolina metros

Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.