Hilton Head Island housing market
Typical home value
$522K
▲ 0.7% 1 yr
Typical rent
$1,971/mo
▲ 0.6% 1 yr
12-month forecast
+0.9%
#407 of 546 metros
Gross rent yield
4.5%
#467 of 546 · U.S. 6.3%
Days to pending
85 days
▲ +6 days 1 yr
Listings with a price cut
27%
▲ +1.3 pts 1 yr
Key takeaways
- 1The typical home is worth $521,588, up 0.7% in a year and up 33% over five years.
- 2Zillow forecasts home values rising 0.9% over the next 12 months (U.S.: +1.1%).
- 3Typical rent is $1,971/mo (+0.6% YoY), a 4.5% gross yield, below the U.S. 6.3%.
- 4At 7.32% with 20% down, the typical home costs $2,866/mo in principal and interest, $895 more than renting.
- 5Homes go under contract in 85 days (+6 days vs last year); 27% of listings have had a price cut.
Market temperature
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 31/100, #427 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
How fast homes are selling
For saleNew listings
Affordability
To buy (20% down)To rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Hilton Head Island compares
| Measure | Hilton Head Island | United States | Rank of 546 |
|---|---|---|---|
| Home value, 1-yr change | +0.7% | +1.2% | #395 |
| Home value, 5-yr change | +32.7% | +19.7% | |
| 12-month forecast | +0.9% | +1.1% | #407 |
| Rent, 1-yr change | +0.6% | +2.7% | #504 |
| Gross rent yield | 4.5% | 6.3% | #467 |
| Price-to-rent ratio | 22.1 | 15.8 | |
| Mortgage P&I on typical home | $2,866 | $2,012 | |
| Income needed to buy | $133,006 | $100,902 | |
| Days to pending | 85 | 56 |
Cities in the Hilton Head Island metro
3 cities with home value and rent data.
| Bluffton | $498K | ▼ 0.3% | $2,096 | ▲ 1.4% | 5.0% |
| Beaufort | $412K | ▲ 1.1% | $1,759 | ▼ 1.3% | 5.1% |
| Hilton Head Island | $782K | ▲ 4.1% | $2,630 | ▲ 5.7% | 4.0% |
Run the numbers
Rental property calculator
Cash flow on a typical Hilton Head Island rental ($522K, $1,971/mo), pre-filled.
Mortgage calculator
Monthly payment on a typical Hilton Head Island home.
Rent vs buy
Is it cheaper to rent or buy in Hilton Head Island?
Other South Carolina metros
Greenville, SC
$312K home$1,566 rent6.0% yield
▲ 1.4% 1 yr
Columbia, SC
$253K home$1,557 rent7.4% yield
▲ 1.6% 1 yr
Charleston, SC
$437K home$2,037 rent5.6% yield
▼ 0.2% 1 yr
Myrtle Beach, SC
$340K home$1,722 rent6.1% yield
▲ 0.6% 1 yr
Spartanburg, SC
$275K home$1,475 rent6.4% yield
▲ 1.1% 1 yr
Florence, SC
$193K home$1,516 rent9.4% yield
▲ 5.5% 1 yr
Sumter, SC
$200K home$1,467 rent8.8% yield
▲ 0.9% 1 yr
Orangeburg, SC
$163K home$1,180 rent8.7% yield
▲ 4.7% 1 yr
Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.