Naples housing market

Neutral marketNaples, FL metro areaData through Sep 2026
Typical home value
$552K
▼ 1.4% 1 yr
Typical rent
$2,607/mo
▲ 2.2% 1 yr
12-month forecast
−1.6%
#532 of 546 metros
Gross rent yield
5.7%
#313 of 546 · U.S. 6.3%
Days to pending
127 days
▼ −6 days 1 yr
Listings with a price cut
16%
▼ −1.0 pts 1 yr

Key takeaways

  • 1The typical home is worth $552,087, down 1.4% in a year and up 20% over five years.
  • 2Zillow forecasts home values falling 1.6% over the next 12 months (U.S.: +1.1%).
  • 3Typical rent is $2,607/mo (+2.2% YoY), a 5.7% gross yield, below the U.S. 6.3%.
  • 4At 7.32% with 20% down, the typical home costs $3,034/mo in principal and interest, $427 more than renting.
  • 5Homes go under contract in 127 days (−6 days vs last year); 16% of listings have had a price cut.
Market temperature
Neutral market
Buyer'sNeutralSeller's

Zillow Market Heat Index: 54/100, #91 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.

Home values and rent

Typical home value
Latest $552K
$365K$446K$527K$608K2016201920222025
Typical monthly rent
Latest $2,607
$1,587$1,946$2,306$2,6652016201920222025

How fast homes are selling

Days to go under contract
Latest 127
25599212620182020202220242026
Share of listings with a price cut
Latest 16.2%
11.4%18.1%24.7%31.4%20182020202220242026
Homes for sale vs new listings
Latest 5,426
For saleNew listings
1,3063,7656,2248,68320182020202220242026
Share of homes sold above list price
Latest 4.2%
5.0%17.0%28.9%40.9%20182020202220242026

Affordability

Household income needed to buy vs rent
Latest $152K
To buy (20% down)To rent
$67K$100K$133K$167K201620182020202220242026

Source: Zillow Research (ZHVI, ZORI and market activity data).

How Naples compares

MeasureNaplesUnited StatesRank of 546
Home value, 1-yr change−1.4%+1.2%#508
Home value, 5-yr change+19.8%+19.7%
12-month forecast−1.6%+1.1%#532
Rent, 1-yr change+2.2%+2.7%#380
Gross rent yield5.7%6.3%#313
Price-to-rent ratio17.615.8
Mortgage P&I on typical home$3,034$2,012
Income needed to buy$152,441$100,902
Days to pending12756

Cities in the Naples metro

2 cities with home value and rent data.

Naples$546K▼ 1.4%$2,602▲ 2.3%5.7%
Marco Island$849K▲ 1.1%$4,199▲ 29.0%5.9%

Run the numbers

Renting out a property in Florida? See deposit limits, late fee rules and notice periods.

Other Florida metros

Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.