Jacksonville housing market

Buyer's marketJacksonville, NC metro areaData through Sep 2026
Typical home value
$291K
▲ 3.2% 1 yr
Typical rent
$1,577/mo
▲ 4.5% 1 yr
12-month forecast
+2.9%
#148 of 546 metros
Gross rent yield
6.5%
#187 of 546 · U.S. 6.3%
Days to pending
49 days
▲ +4 days 1 yr
Listings with a price cut
29%
▲ +1.5 pts 1 yr

Key takeaways

  • 1The typical home is worth $290,605, up 3.2% in a year and up 38% over five years.
  • 2Zillow forecasts home values rising 2.9% over the next 12 months (U.S.: +1.1%).
  • 3Typical rent is $1,577/mo (+4.5% YoY), a 6.5% gross yield, above the U.S. 6.3%.
  • 4At 7.32% with 20% down, the typical home costs $1,597/mo in principal and interest, $20 more than renting.
  • 5Homes go under contract in 49 days (+4 days vs last year); 29% of listings have had a price cut.
Market temperature
Buyer's market
Buyer'sNeutralSeller's

Zillow Market Heat Index: 29/100, #456 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.

Home values and rent

Typical home value
Latest $291K
$158K$199K$240K$281K2016201920222025
Typical monthly rent
Latest $1,577
$907$1,115$1,322$1,5302016201920222025

How fast homes are selling

Days to go under contract
Latest 49
1328445920182020202220242026
Share of listings with a price cut
Latest 28.7%
7.8%14.3%20.7%27.2%20182020202220242026
Homes for sale vs new listings
Latest 1,198
For saleNew listings
3087251,1421,55920182020202220242026
Share of homes sold above list price
Latest 26.1%
25.4%39.3%53.3%67.3%20182020202220242026

Affordability

Household income needed to buy vs rent
Latest $77K
To buy (20% down)To rent
$35K$48K$61K$74K201620182020202220242026

Source: Zillow Research (ZHVI, ZORI and market activity data).

How Jacksonville compares

MeasureJacksonvilleUnited StatesRank of 546
Home value, 1-yr change+3.2%+1.2%#185
Home value, 5-yr change+38.3%+19.7%
12-month forecast+2.9%+1.1%#148
Rent, 1-yr change+4.5%+2.7%#147
Gross rent yield6.5%6.3%#187
Price-to-rent ratio15.415.8
Mortgage P&I on typical home$1,597$2,012
Income needed to buy$76,953$100,902
Days to pending4956

Cities in the Jacksonville metro

3 cities with home value and rent data.

Jacksonville$262K▲ 3.5%$1,421▲ 4.0%6.5%
Hubert$281K▲ 3.2%$1,499▲ 3.5%6.4%
Holly Ridge$347K▲ 2.4%$1,826▲ 6.3%6.3%

Run the numbers

Renting out a property in North Carolina? See deposit limits, late fee rules and notice periods.

Other North Carolina metros

Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.