Bowling Green housing market

Strong buyer's marketBowling Green, KY metro areaData through Sep 2026
Typical home value
$258K
▼ 0.4% 1 yr
Typical rent
$1,215/mo
▲ 1.2% 1 yr
12-month forecast
+1.7%
#325 of 546 metros
Gross rent yield
5.7%
#316 of 546 · U.S. 6.3%
Days to pending
89 days
▲ +4 days 1 yr
Listings with a price cut
29%
▲ +2.3 pts 1 yr

Key takeaways

  • 1The typical home is worth $257,589, down 0.4% in a year and up 24% over five years.
  • 2Zillow forecasts home values rising 1.7% over the next 12 months (U.S.: +1.1%).
  • 3Typical rent is $1,215/mo (+1.2% YoY), a 5.7% gross yield, below the U.S. 6.3%.
  • 4At 7.32% with 20% down, the typical home costs $1,416/mo in principal and interest, $201 more than renting.
  • 5Homes go under contract in 89 days (+4 days vs last year); 29% of listings have had a price cut.
Market temperature
Strong buyer's market
Buyer'sNeutralSeller's

Zillow Market Heat Index: 25/100, #497 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.

Home values and rent

Typical home value
Latest $258K
$150K$185K$219K$254K2016201920222025
Typical monthly rent
Latest $1,215
$878$986$1,094$1,20220172019202120232025

How fast homes are selling

Days to go under contract
Latest 89
26517510020182020202220242026
Share of listings with a price cut
Latest 28.7%
10.9%16.4%21.9%27.4%20182020202220242026
Homes for sale vs new listings
Latest 1,086
For saleNew listings
1784607411,02320182020202220242026
Share of homes sold above list price
Latest 11.8%
8.0%17.4%26.7%36.0%20182020202220242026

Affordability

Household income needed to buy vs rent
Latest $69K
To buy (20% down)To rent
$32K$44K$55K$67K201620182020202220242026

Source: Zillow Research (ZHVI, ZORI and market activity data).

How Bowling Green compares

MeasureBowling GreenUnited StatesRank of 546
Home value, 1-yr change−0.4%+1.2%#475
Home value, 5-yr change+23.7%+19.7%
12-month forecast+1.7%+1.1%#325
Rent, 1-yr change+1.2%+2.7%#468
Gross rent yield5.7%6.3%#316
Price-to-rent ratio17.715.8
Mortgage P&I on typical home$1,416$2,012
Income needed to buy$69,301$100,902
Days to pending8956

Cities in the Bowling Green metro

1 cities with home value and rent data.

Bowling Green$280K▲ 0.1%$1,240▲ 1.1%5.3%

Run the numbers

Other Kentucky metros

Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.