Florence housing market
Typical home value
$215K
▲ 2.9% 1 yr
Typical rent
$1,073/mo
▲ 2.3% 1 yr
12-month forecast
+1.7%
#328 of 546 metros
Gross rent yield
6.0%
#267 of 546 · U.S. 6.3%
Days to pending
80 days
▲ +18 days 1 yr
Listings with a price cut
31%
▲ +5.5 pts 1 yr
Key takeaways
- 1The typical home is worth $215,246, up 2.9% in a year and up 24% over five years.
- 2Zillow forecasts home values rising 1.7% over the next 12 months (U.S.: +1.1%).
- 3Typical rent is $1,073/mo (+2.3% YoY), a 6.0% gross yield, below the U.S. 6.3%.
- 4At 7.32% with 20% down, the typical home costs $1,183/mo in principal and interest, $110 more than renting.
- 5Homes go under contract in 80 days (+18 days vs last year); 31% of listings have had a price cut.
Market temperature
Buyer's market
Buyer'sNeutralSeller's
Zillow Market Heat Index: 32/100, #417 hottest of 546 metros. Below 44 favors buyers; above 55 favors sellers.
Home values and rent
How fast homes are selling
For saleNew listings
Affordability
To buy (20% down)To rent
Source: Zillow Research (ZHVI, ZORI and market activity data).
How Florence compares
| Measure | Florence | United States | Rank of 546 |
|---|---|---|---|
| Home value, 1-yr change | +2.9% | +1.2% | #213 |
| Home value, 5-yr change | +24.4% | +19.7% | |
| 12-month forecast | +1.7% | +1.1% | #328 |
| Rent, 1-yr change | +2.3% | +2.7% | #376 |
| Gross rent yield | 6.0% | 6.3% | #267 |
| Price-to-rent ratio | 16.7 | 15.8 | |
| Mortgage P&I on typical home | $1,183 | $2,012 | |
| Income needed to buy | $58,444 | $100,902 | |
| Days to pending | 80 | 56 |
Cities in the Florence metro
1 cities with home value and rent data.
| Florence | $214K | ▲ 2.7% | $1,202 | ▲ 3.2% | 6.7% |
Run the numbers
Rental property calculator
Cash flow on a typical Florence rental ($215K, $1,073/mo), pre-filled.
Mortgage calculator
Monthly payment on a typical Florence home.
Rent vs buy
Is it cheaper to rent or buy in Florence?
Other Alabama metros
Birmingham, AL
$261K home$1,404 rent6.5% yield
▲ 2.4% 1 yr
Huntsville, AL
$314K home$1,387 rent5.3% yield
▲ 1.1% 1 yr
Mobile, AL
$195K home$1,280 rent7.9% yield
▲ 0.5% 1 yr
Montgomery, AL
$212K home$1,383 rent7.8% yield
▲ 3.6% 1 yr
Tuscaloosa, AL
$239K home$1,668 rent8.4% yield
▲ 0.6% 1 yr
Daphne, AL
$371K home$1,701 rent5.5% yield
▲ 0.1% 1 yr
Auburn, AL
$351K home$1,595 rent5.5% yield
▲ 4.1% 1 yr
Decatur, AL
$227K home$1,082 rent5.7% yield
▲ 0.6% 1 yr
Gross yield = 12 × typical rent ÷ typical home value, before expenses. Mortgage estimate: 20% down, 30-year fixed at the current Freddie Mac average, principal and interest only. Forecast: Zillow Home Value Forecast. Data refreshed Oct 26, 2026.